If you would like to improve the response rate for your mailings, consider your mailing list. The quality of a mailing list directly influences the success of the direct mail campaign. It’s something we see with our customers on a daily basis. A database often includes duplicate names, names without addresses, or addresses that are incorrect.
Detail oriented. We make sure to put your database through the CMS postal automation and sorting program. We provide the best service, knowledge and resources available to ensure that your mailing list is accurate and deliverable. Our process includes putting your list through CASS (Coding Accuracy Support System) which will standardize your mailing list, update outdated addresses, and verify that addresses are valid and complete. In additions, by using NCOA’s (National Change of Address) system, USPS knows where to forward First Class mail after the intended recipient has moved. Taking the time and effort to include these systems in our process will improve the quality of your database.
Partial distribution. If you would like to market to only a portion of your mailing list, we can do that too. Experts tell us that distributing mailings using split testing can help make mailings more effective. Split testing is also known as A/B testing. It’s a way of presenting two mailing options and sending them to different customers. The two variations help you determine the most effective campaign. If you provide us with the specifics, we can modify, adjust or target specific groups within your database. And by using the best mailing list compilers available, CMS can ensure a mailing list will accurately meet your specified criteria.
Services. Our deduping service eliminates duplicate records, while list standardization will rearrange addresses into the proper USPS format. These two services enable us to enhance deliverability and verify addresses; resulting in a cleaner, more efficient mailing list.
We have several customers who have been able to reduce undeliverable mail and save on postage by maintaining a high quality mailing list.
The result. With increased list deliverability and accuracy, you will see an increase in conversions and ROI. Whether we use your existing list or a purchased one through a vendor, our mailing list services will help ensure the information is verified, accurate and complete. And on occasion, you may qualify for postal discounts. Need more info? Give us a call at 718-238-2919 and ask for our database expert!